Will AI Actress Tilly Norwood Replace Hollywood’s Biggest Stars?
AI star Tilly Norwood, created by Eline Van der Velden’s Xicoia studio, is drawing major Hollywood talent agencies—reshaping the future of acting.
Meet Tilly Norwood – Hollywood’s First “Fake Real” Star introduced by Dutch comedian-producer Eline van der Velden through her AI studio Xicoia. According to Variety, Norwood “has drawn the interest of several talent agents” after being debuted at industry-targeted Zurich Film Festival summit. Van der Velden informed the Zurich Summit panel that studios – early doubters of AI actors in early 2025 – are now “moving quietly ahead with AI projects,” and that she anticipates an imminent announcement of which agency will have Norwood as their client. And lo and behold, some talent agents are already swooping around her.
Her debut? An all-AI comedy sketch called AI Commissioner — from script to performance, it was all generated. Eline even went on to state that she wishes Tilly to become “the next Scarlett Johansson or Natalie Portman.” Daring, isn’t it?
Actors Are NOT Having It
News of Norwood’s agency buzz triggered swift backlash from working actors. Hollywood stars publicly criticised on social media, asking how a computer-generated “actress” would fill the role of actual actors. The Wrap covers –
Actress Melissa Barrera (In the Heights) took to Instagram: “Hope all actors repped by the agent that does this, drop their a$. How gross, read the room.”
Others sarcastically predicted that contracting an AI “actress” would be a PR debacle at best, a catastrophe at worst. The Independent’s report included similar zingers by stars such as White Lotus’s Lukas Gage: “She was a nightmare to work with!!!!”.
Van der Velden compares AI to previous technologies such as animation or CGI – “a new brush, a new paintbrush” – that enhance storytelling without doing away with live performance. She underlines that “nothing – certainly not an AI character – can take away the craft or joy of human performance”.
Overall, some people think that it can jeopardize the real talent of real performance and their careers too but some believe that this is an experimental creative tool of Norwood.
Impact on Acting Careers and Talent Agencies
Tilly Norwood’s appearance has fueled controversy for the classic acting roles in the future. Critics caution that if studios or agencies start dealing with AI characters as commodities, human actors may see fewer opportunities, stated by Deadline. The 2023 SAG-AFTRA agreements already contain firm safeguards (negotiated under union pressure) to avoid unapproved AI use of actors’ likenesses. Union officials have maintained that any application of a performer’s digital double needs to be affirmatively approved and paid for. On the agency front, some reps may consider an AI actor to be a publicity stunt worthy of consideration — industry speculation about an agency inking Tilly to garner press attention has been out there – but most agents are cautious.
According to Hollywood Reporter, agencies that try to sign Norwood could destroy confidence: “If your agent does this, drop their a$.” Practically speaking, even if Norwood or other AI talent land the occasional job (commercials, voiceovers, background), big stars will continue to be required for bankable leads, and productions will need to work with union rules.
In the short term, Norwood’s case has placed agencies on notice that AI is a “hot” issue – agents can softly scout for AI talent or ignore the trend, but they risk blowback either way.
Studio Strategies and Production Trends
The Hollywood studios seem cautiously interested in generative AI. At the Zurich panel, Van der Velden saw a change in studio mindset from skepticism (“this is nothing”) early in 2025 to interest (“we need to do something”) mid-year. Industry analysts point out that studios might view AI tools as means to reduce costs and speed content production (e.g., automating background extras, pre-visualization, or editing). Experts have indicated that AI may allow even smaller studios to “make high-end content at a fraction of the expense,” possibly expanding competition.
The Audience? Torn in Two
The Deadline reports that the web’s leading “digital influencer,” Lu do Magalhães, boasts more than 8 million fans despite being a complete computer simulation. This pairing demonstrates that although mainstream cinema audiences first refuse to accept blatant deepfakes, younger or more computer-literate audiences occasionally accept or indeed prefer artificial celebrities on the web.
As van der Velden contends, if Norwood can provide compelling performances, audiences may be more concerned about story than she is machine. But at least for now, many industry observers believe AI actresses like Tilly will remain curiosities rather than genuine replacements for popular live performers.
So, Is Tilly Replacing Real Stars?
Tilly Norwood is only one example of AI’s growing footprint in entertainment. Industry analysts are forecasting that AI tools will become widespread in production pipelines (storyboarding, visual effects, language dubbing, etc.), though leadership in creativity will still be human-driven in the near term. Some believe AI will unleash a deluge of cheap content (offering regulation or curation), while others envision it as fueling indie innovation. What is certain is that Hollywood will incorporate AI increasingly – though cautiously.
As the case of Tilly Norwood shows, studios and tech companies might chase “AI actors” as an experiment, but mass acceptance will depend on how audiences respond and union negotiations. If Norwood is successful at finding employment and garnering eyeballs, it will inspire more AI productions; if she crashes or incites consumer hostility, the market will tap the brakes.
Conclusion
As Variety and others point out, the controversy surrounding Tilly Norwood illustrates broader issues of whether AI is merely “another tool” for directors or a force that might disrupt conventional acting work. The long-term direction will depend on the degree to which Hollywood harmonizes progress with art and labor considerations – and a chapter that continues to be written.