Will Spider Man Brand New Day Bring Back MJ and Ned? Do You Know 

Whenever Marvel upgraded the costumes of Superheroes, shelves also began to hit with new merchandise. Now the most-awaited film Spiderman Brand New Day is going to be released on July 31, Disney and Sony have already started rolling out toys and collectibles. Fans are more excited to pre-order and the products also tell you almost as much about the movie’s tone as the trailers do.

This isn’t the lighthearted style of the Homecoming era. The merchandise leans harder into the Hulk’s presence than any Spidey wave in recent memory, shows Spider-Man in battle-damaged suits, and this shows that Marvel is treating this as one of its biggest movies of the year. 

If you also want to know what’s actually available right now in Brand New Day Merchandise to add in a shopping list, go through the blog.

The Funko Wave: Small Figures, Big Story Clues

The first company Funko is the one to release Spiderman Brand New Day merchandise, with a standard price tag of $14.99. This was an old company and now it features Peter’s new suit. The other battle-damaged version of Spidey is $14.99. They release both versions and show us not just Spider-Man’s new look but the challenges and tough battles which Peter faces in the movie.

For collectors who like their shelf pieces to make a statement, the 10-inch Jumbo Spider-Man Pop! runs $39.99 and towers over the standard line. There’s also a pocket-sized $4.99 keychain version for anyone who just wants a low-commitment way to rep the movie on a backpack or car keys.

Then there’s the Hulk of it all. A 5.9-inch Super Hulk Pop! at $24.99 confirms what the trailers have hinted — Bruce Banner’s alter ego is back, and by the look of the figure’s torn shirt and shorts, he’s considerably more feral than the version audiences last saw in theaters. Funko rarely commits shelf space to a secondary character this aggressively unless that character has real screen time coming.

Hasbro Goes All In on Role-Play and Action Figures

This is where the merchandise wave gets genuinely deep. Hasbro’s Marvel Legends line — the 6-inch, highly articulated collector standard — includes both a SpiderMan figure at $27.99 and a Hulk figure at $46.99, the latter shipping with an alternate head and extra accessories. The included packaging copy hints that Peter and Hulk cross paths again after a long gap, with genuine uncertainty over whether Banner remembers him as a friend. That’s a small detail, but it’s the kind of thing die-hard fans will clock immediately.

Below the premium tier, Hasbro’s ActionVerse line covers a wider range of budgets and characters — Spider-Man, Hulk, and even Scorpion show up as 4.5-inch figures at $9.99 each, confirming Michael Mando’s Mac Gargan is back in some capacity. The Titan Series pushes scale instead of detail, with an 11.5-inch Spider-Man and an 11.7-inch Hulk both priced under $13, built for kids who want something big enough to actually play with rather than display.

Hasbro is focusing heavily on interactive role-play toys for Spiderman Brand New Day. The Wisecrackin’ Glow Mask ($29.99) packs featuring more than 30 Spider-Man dialogues and glowing eyes. The Savage Hulk Talk’n Electronic Mask is also in the same price $29.99, and has a moving mouth that copies the wearer’s movements, making it more interesting and realistic for kids and adults who want to actually become the character rather than just wear a costume. 

To be more real, there’s a Super Web Slinger which fans can pick around in $19.99 to continue Hasbro’s tradition of glove-and-cartridge web shooters, or fans can pick a genuine Nerf crossover this time with the Web Strike Blaster ($24.99) which is inspired by the movie.

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LEGO’s Answer: Buildable Chases and a Genuine Hulk Showdown

LEGO’s lineup skews toward display pieces and play sets rather than minifigure multipacks. The standout is the $99.99 Spider-Man Hero Figure — a large-scale buildable action figure with 24 movable joints, fingers included, designed for posing rather than shelf-sitting. It’s a premium price point, but it’s aimed squarely at older collectors who want something more sculptural than a standard minifig set.

Two vehicle-driven sets round out the wave. The Prison Transport Chase ($49.99) puts SpiderMan behind the wheel of a six-wheeled prison transporter chasing down Tombstone and Tarantula — both villains who haven’t had much live-action presence before, which is its own small reveal. The bigger piece, Spider-Man vs. Hulk Epic Clash ($89.99), stages an office-building battle against Tarantula, Scorpion, and Boomerang, culminating in Hulk smashing through the structure. Between this set and the Hasbro Legends packaging, it’s becoming fairly clear that Peter and Bruce’s reunion doesn’t stay friendly for long, at least not immediately.

Wearable Merch: Old Navy Leads, BoxLunch and Her Universe Fill the Fashion Gaps

Old Navy’s collaboration is the widest apparel drop by volume, covering everyone from toddlers to adults. Adult hoodies run $59.99, graphic tees sit around $29.99, and there’s a full kids’ and toddler range including joggers sets, oversized hoodies, and graphic ringer tees priced between $14.99 and $49.99. It’s mass-market, mall-accessible merchandise — exactly what you’d expect for a tentpole release trying to dress an entire family in Spidey red and blue before opening weekend.

For something with more personality, BoxLunch’s exclusive faux leather moto jacket mimics the suit’s color-blocking directly rather than slapping a logo on a plain garment, and pairs naturally with the Her Universe sling bag, which carries a debossed spiderweb panel and appliqué spider logo. Marvel’s own “Must Haves” roundup has been pushing a specific styled outfit — the moto jacket, a pair of embroidered short overalls, and a Todd McFarlane comic-art tee — as a complete fan look rather than individual pieces, which tells you the marketing team is thinking about this the way a fashion brand thinks about a capsule collection, not just merchandise tie-ins.

Costumes for the Truly Committed

If cosplay or Halloween planning is on your radar already, Jazwares has both adult and youth deluxe zentai suits available now, priced at $88.66 and $44.99 respectively. These are the full-coverage, printed-fabric suits rather than costume-store polyester — closer to what serious cosplayers reach for than a party-store rack.

Theater-Exclusive Merch: The Stuff You Can Only Get on Opening Weekend

Beyond the toy aisle, theater chains have built their own exclusive drops tied directly to the release. AMC’s shop is running a dedicated Brand New Day collection built around collectible popcorn buckets and event tees, while Cinemark has a nearly identical setup. Fandango, meanwhile, is bundling a movie ticket with a $45 exclusive collectible poster — a bundle aimed at fans who want a tangible souvenir from the exact night they saw it, not just merchandise bought online afterward.

Marvel has also been running a social media scavenger element called Web Sightings Wednesdays, where fans decode clues from tracker board images posted by Marvel and its retail partners to find region-specific merchandise activations. It’s a scavenger hunt layered on top of a shopping campaign, and it’s been rolling out through July in the lead-up to release.

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What the Merchandise Is Quietly Telling Us About the Movie

Merchandise waves are never just merchandise waves — they’re the least-guarded marketing channel a studio has, because toy companies need lead time and can’t always wait for embargoes to lift cleanly. Reading between the packaging copy here, a few things stand out. 

Hulk’s presence isn’t a cameo-sized nod; he’s getting his own premium Legends figure, his own Titan Series figure, his own electronic mask, and a full LEGO showdown set, which is a level of toy real estate usually reserved for a genuine co-lead. The recurring “friend or foe” framing on the Hulk packaging also lines up with what’s known about the plot — four years after No Way Home, Peter has isolated himself entirely, and his reunion with Bruce Banner isn’t guaranteed to be a warm one.

The presence of Tombstone, Tarantula, Scorpion, and Boomerang across the LEGO and Hasbro lines also confirms a villain roster that’s been mostly rumor until now, giving Brand New Day one of the more street-level, comics-accurate rogues’ galleries Spider-Man has had in the MCU so far, a shift that tracks with the grittier, more physical tone the marketing has leaned into since the first trailer dropped.

Spiderman Brand New Day is directed by Destin Daniel Cretton and stars Tom Holland, Zendaya, Jacob Batalon, Jon Bernthal, Michael Mando, and Mark Ruffalo, with Sadie Sink in an undisclosed role. It swings into theaters on July 31, 2026.

Where to Actually Buy It

Most of the Funko and Hasbro line is available for pre-order through Entertainment Earth right now, with several pieces already shipping. Check out thesouledstore, fatcat collectibles, hypebeast. Old Navy’s apparel collection is live on their site and in stores. LEGO’s sets are staggered, with the Hulk clash set already out and the buildable hero figure and prison transport chase both slated for summer release. 

Theater-exclusive items are only available through AMC Theatres’ shop, Cinemark’s shop, or Fandango directly, and won’t show up on general retail sites.

Read More 👉  Read Before You Watch: The Official XMen 97 Season 2 Comics Guide

Conclusion 

Spiderman Brand New Day merchandise is not delivering new collectibles to Marvel fans, it giving some of the biggest hints yet about the movie itself. The products suggest a darker and action packed story with battle-damaged Spider-Man suits which comes along with Hulk’s toy. There are also multiple villain reveals which makes this film the biggest release in a year.

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Season 1 of XMen 97 ended with the team getting blown apart on Asteroid M, and not in the way anyone expected. They didn’t die. They scattered across time. Some woke up centuries in the future. Others opened their eyes in ancient Egypt, thousands of years before Apocalypse became Apocalypse. For three episodes, nobody on the show, and nobody watching, knew who was pulling the strings. Xmen 97 Season 2 spends its opening act making you sit with that mystery before finally answering it.

So who actually did it? A woman named Mother Askani. And by the time episode 3 ends, you find out she’s not just some new mystic dropped into the story for convenience. She’s family.

Episode 1: “Days of Past Future” — The Family Nobody Talks About

The beginning of Episode 1 shows Forge and Storm trying to gather their missing teammates by building up a new time machine. Forge traveled into the future to bring Cyclops, Jean, Storm, Morph, and Wolverine back into the present where they’re reunited with someone they thought they’d lost: their son, Nathan. In Season 1, Scott and Jean sent baby Nathan into the future to cure him of a techno-organic virus. What they didn’t know is who raised him on the other side.

That’s Mother Askani. She’s the mysterious figure who has spent Nathan’s entire life preparing him to become Cable. Mother Askani made him a battle-hardened soldier who is ready to defeat Apocalypse. However, when news of this prophecy reaches Apocalypse, he sends four horsemen after the boy but Askani and Storm reach at the right time to save the Summers. 

They crash into the Citadel and Mother Askarni reveals herself to Storm as Mother Askani, and when the hood comes off, longtime comic readers will recognize the face: Rachel Summers, daughter of Cyclops and Jean Grey from another timeline entirely. 

She’s the family the Summers don’t know they have yet, and she’s been rewriting the timestream on purpose, placing both halves of the team at the exact moments that could stop Apocalypse for good. On the other hand, Apocalypse gets more angry and tries to strike the X-Men at their vulnerable time.

It’s a rough, honest episode, where Scott and Jean are stuck choosing between the son they just found and the world they still have to save. And it sets the emotional stakes before the show even explains the mechanics of the time split.

XMen 97 Season 2: “A Force to Be Reckoned With” — Back in the ’90s

Apocalypse failure angers him more and decides to strike X-Men at their vulnerable, XMen 97 Season 2 steps away from the past and future entirely and checks in on the present, where the X-Men who didn’t get pulled through time are left picking up the pieces. Two factions form: X-Force, led by a fully grown Cable, and X-Factor, a group that’s chosen to work alongside the government instead of against it. Jubilee and Sunspot get pulled into Cable’s crew, and the episode uses their recruitment to show just how much the world has changed since the team went missing.

It’s important to understand who sent X-Men in the past and future because Apocalypse is the most dangerous villain and he wants to destroy all mutants. The one who has the remote can actually help the team to fight. 

Episode 3: “Rise of Apocalypse Part 1” — Meeting En Sabah Nur Before He Was a Villain

Traveling roughly 5,000 years into the past, the other half of the team—Professor Xavier, Magneto, Rogue, Nightcrawler, and Beast are in ancient Egypt with a young En Sabah Nur, the mutant who eventually becomes Apocalypse. Magneto hatches a bold scheme: to raise Nur under Xavier’s ideals and not hunger for domination. Meanwhile, they intend to use the high technology of Rama-Tut to return to their time. 

Nur leads his Sandstormers against Logos and his robotic army of Rama-Tut where his powers as a mutant fully emerge, enabling him to destroy the mighty machines and defeat Logos. However, he stops before blowing up entirely since he is following Magneto’s advice and spares his enemy that shocked Professor Xavier. Magneto is determined to keep believing that Nur’s future can still be changed. 

That doesn’t go well until Nur finds out about X-Men’s hidden lab that made Nur lose its control with rage. Rama-Tut strikes X-Men with his army right before they prepare to escape, leaving a cliffhanger for the fans which leads to raise many questions among them. The show is stepping forward into a more darker and twisted storyline which sets the character’s emotional stakes higher.

Read More :- XMen 97 Reading Guide: Every Marvel Comic You Need to Read

Why Did Mother Askani Send X-Men Back in the First Place?

Because one shot wasn’t enough. Askani needed Nathan trained and ready to become Cable, and she needed someone in Nur’s life early enough to change his path before Apocalypse’s ideology ever took root. Splitting the X-Men across both timelines wasn’t an accident of the Bastion fight. It was the plan the entire time.

There’s another important comic detail to keep in mind. Rama-Tut, the pharaoh of ancient Egypt in Nur’s day, is in fact one of Kang the Conqueror’s aliases in Marvel Comics. If XMen 97 Season 2 follows that storyline, it’s possible the show could be setting up for a grander multiversal dispute — one that goes well beyond.

What This Means Going Forward

XMen 97 Season 2 has already answered its central mystery, but it’s opened up a dozen new ones. Can Scott and Jean actually walk away from Nathan a second time? 

What happens when Magneto’s plan to “fix” Nur inevitably collides with Nur’s own free will? And how much does Askani actually know about a future she’s trying to prevent?

Conclusion 

These three episodes of XMen 97 Season 2 are much more than explain who sent the X-Men through time. The answer is easy, Mother Askani sent X-Men in different timelines to achieve the goal: destroy Apocalypse. With one team set in the future and the other in ancient Egypt, the series converts time travel into a profoundly personal tale of family, sacrifice and the belief that even the worst evils in history can find an alternate way. 

XMen 97 Season 2 promises that the battle ahead won’t just decide the fate of the X-Men, it could determine the future of the entire Marvel universe. 

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